Media Kit


Average monthly distribution of Business People-Vermont is 6,500. This high-quality business magazine is mailed directly to nearly 6,000 business owners and managers at their offices on the first Monday of every month. Other copies are contributed to doctors, lawyers, accountants and professional groups.

Business People-Vermont readership
is primarily targeted to:

  1. Upper management: owners and managers
  2. Professionals
  3. Staff
  4. Spouses, friends, general public

Advertising in Business People-Vermont offers:

Selectivity: Our readership is overwhelmingly business ownership and management

Concentration: We cover the area where most of Vermont's businesses are located: Chittenden, Washington, Addison, Franklin, Lamoille and Grand Isle Counties. We have statewide distribution to larger Vermont companies and purchasing agents.

Endurance: Our pass-along readership factor is more than four; most copies of Business People are saved for reference or passed along to other readers.

Affordability: Our rates are competitive, and based on the selectivity of our primary readership of business owners and managers.

Influence: More than two-thirds of our subscribers directly influence purchases of:

  • Computer hardware/software
  • Printing
  • Advertising
  • Banking services
  • Insurance
  • Renovations
  • Facilities
  • Seminars
  • Office furnishings
  • and much more


Primary distribution is by subscription to business owners and managers at business addresses in Chittenden, Addison, Grand Isle, Franklin, Washington and Lamoille counties (Vermont, USA). These counties house more than half the population of Vermont and is the heart of commerce in the state.

Approximately 81 percent of our distribution goes to these readers, about 18 percent to readers in the rest of Vermont, and less than 2 percent goes to out-of-state readers.

Click to subscribe.

If your business is trying to reach the business owners and managers in Vermont, there is no better place to advertise than in Business People-Vermont. Call to advertise (802) 862-4109.