Ad material requirements

For ad rates see rates.htm

High-res PDF and high-res JPEG files only. Embed all fonts. Convert all colors to CMYK. Minimum effective resolution is 300 ppi. You must be authorized to publish the entire contents of contributed materials.

Ad Sizes

  Width x height in decimal inches
Full page trim size
(See TEMPLATES PAGE for bleed instructions and preferred margins for full pages).
8.375 x 10.875
Two-thirds 4.875 x 10
Half horizontal 7.5 x 4.875
Half vertical 4.875 x 7.5
Third vertical 2.25 x 10
Third square 4.875 x 4.875
Third horizontal 7.5 x 3.185
Sixth vertical 2.25 x 4.875
Sixth horizontal 4.875 x 2.25
Quarter page 3.625 x 4.875
Twelfth page (available to 12x advertisers only) 2.25 x 2.25

File formats

High-resolution PDF or high-res JPEG files. We do not accept Quark files, Microsoft Word Docx files or Microsoft Publisher files.


Convert all colors to CMYK. Avoid using white overprints, Registration color in place of Black, RGB, spot colors or PMS colors because they will not print correctly or may not print at all, even if they look good on screen or in a proof print.


Embed all fonts or convert all fonts to outlines. We are not responsible for font substitutions because of missing or damaged fonts.

Photo resolution

High quality graphics are required to produce the high-quality printing on glossy paper, such as that used by Business People-Vermont.

Use 300 ppi minimum effective resolution after scaling for photos, 1200 ppi for line art. Web images cannot be used unless you are authorized to use them, and only if the effective resolution is at least 300ppi. Effective resolution should be equal to or greater than 300ppi after scaling. Low resolution images upscaled will print poorly using high quality offset printing

Full page bleed

On full page ads with bleed (printing that goes beyond the trim edge of the paper), artwork must extend 1/8" beyond the trim size on each bleed edge.

Final full page "trim" size is 8.375" x 10.875."

Type, borders and images closer than 1/4" inside the trim edge can appear off-center or crooked. A safe inside margin is 1/4" or larger.


Files smaller than 30 mb may be emailed. Call 802-862-4109 for an e-mail address. Please put the client name in the email subject line. Check with your IT provider for your size limits for emailing files.


Please proof and preflight your files carefully. We cannot be responsible for misprints due to incorrectly formatted files, RGB images, missing images, or missing or damaged fonts.


All advertisements are accepted and published by the publisher upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements for publication, the agency and/or advertisers will indemnify and save the publisher harmless from and against any loss or expense resulting from claims or suits based on the contents or subject matter of such advertisements, including, without limitation, claims or suits for libel, violation of the right of privacy, plagiarism and copyright infringement.

More Information:

  • Call (802) 862-4109.
  • When you email or deliver files, please include the client company name, your name and a phone number.