Jack TenneyExtra Point

by Jack Tenney, Publisher

June 2011

I’ve been writing this column for so long it’s tempting to look back. But that’s pretty much what every column I’ve written since June 1984 has done, so I thought it would be appropriate to do something else. This is something else.

Row, row, row your boat

Gently down the stream.

Merrily, merrily, merrily, merrily,

Life is but a dream.

Blog, blog, blog your brand

Virtually on the Net.

Virally, virally, virally, virally,

Fame is what you get!

Try Facebook, Twitter, Google, all

Upload, download, post that blog.

Streaming video, audio podcast,

Blast that email through the fog.

But also stick with the tried and true,

The bright red cover and all the rest,

The magazine and its e-zine mirror

That show our businesses at their best.

There’s nothing like full-color covers,

To reflect the vitality and worth

Of this, our very special place,

The best, by far, on this big earth!

So grow, grow, grow your biz

Working with your team.

Verily, verily, verily, verily

Life is but a dream.

And as Ted Turner is known to advise:

“Early to bed and early to rise, 

Work like hell and advertise.”